Albert Prat Asensio
Última actualización
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Serial entrepreneur with more than 20 years of experience in the creation and development of e-commerce companies. With a solid track record in the creation, management and expansion of international brands, Albert Prat Asensio has demonstrated strong leadership in the strategic and operational management of e-commerce and consulting companies.
He is currently CEO of Emei Group, a consulting firm specialising in e-commerce, and majority shareholder of Beself Brands. In addition, he acts as a strategic advisor for business development and brand building within the Beself Brands S.L. group.
Emei Group – Managing Director (2021 - present)
Consultancy specialising in e-commerce. Responsible for the overall strategy and development of solutions to optimise e-commerce for companies in different sectors.
Beself Brands S.L. – Founder and strategic advisor (2008 - present)
Founder of Beself Brands, a group specialising in own brands in e-commerce. Responsible for the strategic development and international expansion of the group's brands. Supervision of key operations in different European markets.
Prat Geräte und Werkzeuge GmbH – Founder (2013 - 2016)
Founder of the company dedicated to the introduction and distribution of Beself Brands brands in the German market, managing the expansion and positioning in one of the most strategic markets in Europe..
Greencut Technical Service S.L. – Co-Founder (2012 - 2018)
Co-founder of the company dedicated to the repair and maintenance in Spain of one of the main brands of the Beself Brands group. Coordination of operations and after-sales service strategies.
Sales Manager - German brand group in Spain (Start of professional career)
He started his professional career as Commercial Director of a group of German brands, where he was responsible for the distribution and expansion in the Spanish market, achieving an outstanding position in the sector.
Strategic and operational management
Brand creation and management
International commerce
E-commerce and digital marketing
Business plan development
Project and multidisciplinary team management
International expansion and brand positioning in key markets
MBA (Master in Business Administration) Universidad de Deusto [2012]
ADE (Business Administration and Management) Universitat Oberta de Catalunya (UOC) [2008]