> For the complete documentation index, see [llms.txt](https://betoken-1.gitbook.io/papers/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://betoken-1.gitbook.io/papers/whitepaper-en/ecosystem/identity-of-the-main-directors/toni-diaz.md).

# Toni Diaz

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**CFO at Beself Brands**

Barcelona, Spain

<https://www.linkedin.com/in/toni-diaz/>
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## Professional summary

Toni Diaz is a highly qualified professional in the financial field, with a solid track record spanning several key positions in renowned companies.&#x20;

With more than 25 years of experience in the financial sector, Toni Diaz has acquired skills ranging from developing a sense of analysis and detail, to strategic and financial management; providing innovative ideas and alternatives to help achieve the objectives set.

Toni Diaz stands out for being demanding, creative and proactive, qualities that allow him to approach challenges with a strategic and open mind. He is an effective decision-maker and a great team player, which has enabled him to build strong relationships and foster a positive working environment. His expertise spans key areas such as systems, strategy, analytics, finance and investments, which, together with his technical and leadership skills, makes him a valuable asset to Beself Brands.

## Professional experience

**Beself Brands – CFO (**&#x43;urren&#x74;**)**

Group specialised in own brands in e-commerce.&#x20;

Performing financial and strategic management functions.

**Solarca Group – Group CFO (2019-2024)**

International group of 20 companies, headquartered in Tarragona and presenting its services in the chemical cleaning sector.

Developing and implementing the financial strategy to facilitate the standardised development of the activity throughout the group.

**Applus IDIADA – Financial Senior Manager (2006-2019)**

International group of companies, based near Barcelona, offering testing and engineering services applied to vehicles.

Responsible for a team of 15 people, responsible for financial information systems, control of economic/administrative processes, investment analysis and budgeting/monitoring.

**Lear Corporation – Finance Analyst (2003-2005)**

European subsidiary of the American multinational Lear Corporation, with its headquarters of the electronics and wiring division located in Valls.

Responsible for the analysis of financial management KPIs for the European market and the Philippines.

**RSM – Audit Junior (2002-2003)**

Renowned financial auditing firm. Junior Auditor.

## Skills and specialities

* Financial strategy
* Planning and organisation
* International finance
* Negotiation and deal making
* M\&A
* Leadership and team management

## Education

* **MBA** \
  Universitat Rovira i Virgili\
  2017-2018
* **Bachelor of Business Administration – Business controller**\
  Universidad Politécnica de Madrid\
  2011
* **Business Administration and Management**\
  Universitat Rovira i Virgili\
  2000-2002
* **Business Sciences**\
  Universitat Rovira i Virgili\
  1998-2000