BeToken | Papers
BeToken websiteBeself Brands website
EN | Whitepaper
EN | Whitepaper
  • Introduction
    • Disclaimer
    • Executive summary
    • Official documents (PDF)
      • Transparency
  • MARKET PERSPECTIVE
    • Opportunity
    • Growth examples
    • Differentiation
  • ECOSYSTEM
    • Mission and vision
    • Value proposition
    • Identity of the main directors
      • Mireia Calvet Vergés
      • Albert Prat Asensio
      • Toni Diaz
    • Valuation of Beself Brands
  • Whitepaper
    • Executive summary
    • General information
      • Responsibility for content
      • Who is the issuer of the tokens?
      • Corporate structure
      • Token characteristics
    • Business plan
      • Introduction
      • Our brands (and products)
      • Our markets
      • Sales channels (B2C)
    • Project
    • Description of operations and projections
      • Financing requirements
      • Profitability scaling
      • Destination of investment
    • Tokenomics
    • Recurrent audit plan
    • Price of tokens
    • Transmissibility
    • Taxation
  • Investment risk factors
  • Economic rights
    • Investor profitability
    • Loyalty award
    • Profit sharing
    • Scenarios - Calculation of profitability
      • Base scenario
      • Moderate scenario
      • New lines scenario
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En esta página
  • What is BeToken and its value proposition?
  • About Beself Brands: the first company to tokenize its shares
  • Investment opportunity
  • Key benefits for investors
  • Business model summary and return potential
  • Key points
  • Why this STO is a unique opportunity in the marketplace
  1. Introduction

Executive summary

In summary, BeToken and Beself Brands offer an attractive proposition for investors interested in the future of e-commerce and tokenization, with a clear focus on growth and profitability.

What is BeToken and its value proposition?

BeToken is a security token issued by Beself Brands, S.A., which allows investors to participate in the company's capital. Its value proposition lies in offering an innovative form of investment through tokenization, which facilitates liquidity and accessibility to a growing market, while providing economic and political rights to investors.

About Beself Brands: the first company to tokenize its shares

Beself Brands is a group of brands specializing in the online sale of products in sectors such as fitness, gardening, DIY, toys and furniture. Headquartered near Barcelona, the company has decided to pioneer the tokenization of its shares, allowing investors to acquire a stake in its capital through BeToken.

Investment opportunity

The BeToken issuance represents a unique opportunity for investors looking to diversify their portfolio in an expanding market. With a fundraising target of €7,963 thousand, the company plans to use these funds for its territorial expansion and expansion of its sales channels.

Key benefits for investors

Investors in BeToken will enjoy several benefits, including:

  • Dividends: A loyalty reward of 10% of the investment made, if the tokens are held for one year, and a dividend policy that will distribute 50% of net income during fiscal years 2 to 6.

  • Liquidity: Possibility of trading the tokens in a secondary market.

  • Equity: Participation in the company's capital, with voting rights and non-dilution in future issues.

Business model summary and return potential

Beself Brands operates exclusively online, allowing it to adapt quickly to market trends. With growth projections that could reach net sales of €100 million, the business model is designed to maximize profitability. It is estimated that investors could earn a cumulative return of 34.6% in a base scenario over six years.

Key points

  • Legality: BeToken is issued under the Securities Markets and Investment Services Act 6/2023.

  • Security: Uses blockchain technology and smart contracts to guarantee the integrity and security of transactions.

  • Benefits: Investors will receive quarterly reports on the financial performance and evolution of the project. Access to AMA to participate in key decisions.

Why this STO is a unique opportunity in the marketplace

This Security Token Offering (STO) is a unique opportunity due to the combination of innovation in stock tokenization, Beself Brands' strong business model and its focus on e-commerce, a growing sector.

The possibility of earning dividends and participating in the company's decision making adds to the attractiveness for investors seeking a modern and dynamic investment.

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