# Executive summary {% hint style="info" %} **In summary, BeToken and Beself Brands offer an attractive proposition for investors interested in the future of e-commerce and tokenization, with a clear focus on growth and profitability.** {% endhint %} ## What is BeToken and its value proposition? BeToken is a security token issued by Beself Brands, S.A., which allows investors to participate in the company's capital. Its value proposition lies in offering an innovative form of investment through tokenization, which facilitates liquidity and accessibility to a growing market, while providing economic and political rights to investors. ## About Beself Brands: the first company to tokenize its shares Beself Brands is a group of brands specializing in the online sale of products in sectors such as fitness, gardening, DIY, toys and furniture. Headquartered near Barcelona, the company has decided to pioneer the tokenization of its shares, allowing investors to acquire a stake in its capital through BeToken. ## Investment opportunity The BeToken issuance represents a unique opportunity for investors looking to diversify their portfolio in an expanding market. With a fundraising target of €7,963 thousand, the company plans to use these funds for its territorial expansion and expansion of its sales channels. ## Key benefits for investors Investors in BeToken will enjoy several benefits, including: * **Dividends**: A loyalty reward of 10% of the investment made, if the tokens are held for one year, and a dividend policy that will distribute 50% of net income during fiscal years 2 to 6. * **Liquidity**: Possibility of trading the tokens in a secondary market. * **Equity**: Participation in the company's capital, with voting rights and non-dilution in future issues. ## Business model summary and return potential Beself Brands operates exclusively online, allowing it to adapt quickly to market trends. With growth projections that could reach net sales of €100 million, the business model is designed to maximize profitability. It is estimated that investors could earn a cumulative return of 34.6% in a base scenario over six years. ## Key points * **Legality**: BeToken is issued under the Securities Markets and Investment Services Act 6/2023. * **Security**: Uses blockchain technology and smart contracts to guarantee the integrity and security of transactions. * **Benefits**: Investors will receive quarterly reports on the financial performance and evolution of the project. Access to AMA to participate in key decisions. ## Why this STO is a unique opportunity in the marketplace This Security Token Offering (STO) is a unique opportunity due to the combination of innovation in stock tokenization, Beself Brands' strong business model and its focus on e-commerce, a growing sector. {% hint style="success" %} **The possibility of earning dividends and participating in the company's decision making adds to the attractiveness for investors seeking a modern and dynamic investment.** {% endhint %} --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://betoken-1.gitbook.io/papers/whitepaper-en/introduction/executive-summary.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.