Project

With the funding Beself Brands plans to obtain through a 20.03% capital increase, the company will carry out a market expansion project focused on three key areas: catalog expansion, sales growth, and geographical expansion.

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Phase 1

Time Horizon: 24 months

Objectives

• Development and growth in markets such as France, Portugal, and Italy.

• Strengthening of the German market through marketplaces.

France is one of the strongest e-commerce markets within the European Union. Globally, the French online market is nearly three times the size of the Spanish market. Starting from a sales volume in France similar to that of Spain, our growth plan aims to triple sales in the French market. As for Italy, by the end of the project, sales are expected to double compared to current levels.

With regard to the German market: given its position as one of the highest per-capita purchasing power countries in Europe, strengthening our presence there will allow Beself Brands to offer products at higher price points, thereby increasing profitability.

The success of this phase will require investment in IT infrastructure, artificial intelligence, and communication, among other areas. Additionally, it will be necessary to restructure the company's liabilities to achieve better financial leverage and enhance overall profitability.

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Phase 2

Time Horizon: 24 months

Objectives

• Boost sales through our own websites in Spain, France, Italy, and Portugal.

• Increase brand value.

With the goal of improving profitability, Beself Brands aims to strengthen direct sales through its own website. Adopting a marketplace-style format, we will enhance the customer experience, enable cross-selling across our different brands, and develop a value-added strategy focused on customer satisfaction.

By shifting sales from external marketplaces to our proprietary e-commerce platform, profitability increases—not only by eliminating marketplace service fees, pay-per-click charges, and banner ad costs, but also by gaining direct access to our customers. This allows us to communicate without intermediaries and through more efficient channels.

LA deeper understanding of our consumers will enable us to design new products and improve sales processes, thereby enhancing customer enjoyment and overall experience.

To achieve the objectives of this phase and ensure the necessary volume of traffic, purchases, and customer loyalty, Beself Brands will require investment in IT infrastructure, including: Big Data, Artificial Intelligence, website development, and hardware upgrades. Additionally, we will strengthen our corporate communication through social media, advertising, and events.

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Phase 3

Time Horizon: 24 months

Objectives

• Entry into the UK market (England, Scotland, and Ireland).

• Expansion in the German market through our own website.

After consolidating the previous phases, we will focus on optimizing sales margins in Germany and expanding into the largest e-commerce market in Europe: the United Kingdom.

Once we have implemented our strategy and achieved a satisfactory sales volume in Germany, Beself Brands will shift its focus toward driving German customers to make purchases through our own website. As outlined in the previous phase, this strategy will enable improved profitability per sale.

Regarding our entry into the UK market: with the European Union market consolidated, our aim is to enter the most active and largest online shopping market in Europe.

Beself Brands will leverage the experience and investments made in earlier stages to ensure success in this phase. The necessary funds will be primarily directed toward marketing efforts, supporting communication campaigns designed to achieve market penetration in the UK and to encourage German customers to transition to our corporate websites for their purchases. Simultaneously, further investment in technology will be required to absorb the increased volume of traffic and transactions across our digital platforms.