# Introduction

At Beself Brands (<https://beselfbrands.com/>), headquartered near Barcelona, we specialize in the manufacturing and distribution of various in-house brands, selling exclusively online, primarily within the European market.

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To understand who we are today, it is essential to look back at our journey since the company was founded in 1996. Below are the key milestones in our development:

* **1996**: The founder, Albert, begins selling products from his home, advertising in classified magazines such as *Anuntis*. Over time, this magazine becomes digitized and evolves into an online sales channel.
* **2003**: With the arrival of eBay, the pioneering platform from the USA, Albert opens his first account and starts selling online, marking the end of *Anuntis* as a sales channel.
* **2008**: After building relationships with several manufacturers through his previous job, Albert decides to start producing his own products, importing his first container of gardening tools. He rents his first 200 m² warehouse near Barcelona, reaching €300,000 in sales.
* **2009**: Due to growing activity, the company is formally established and launches its first in-house brand, **Greencut**. The company moves to a 500 m² warehouse, hires 4 employees, and reaches €900,000 in sales.
* **2011**: The company grows again, expanding from 9 to 17 employees and relocating to a 3,600 m² facility in Barcelona. The **FitFiu** fitness brand is launched, and the European market opens via eBay. Sales reach €3 million.
* **2013**: Our brand **McHaus** is born.
* **2017**: We move into a new 7,000 m² facility with a team of 34 people. The **Playkin** brand is launched, and we expand our presence to other marketplaces such as Amazon. Sales reach €17 million.
* **2019**: We expand our facilities to 15,000 m². The team grows to 60 people, and the **Beeloom** brand is launched, reaching a turnover of €21 million.
* **2023**: With the same team and facilities, we carry out a strategic repositioning aimed at aligning our products, communications, customer service, and teamwork with the core values of our organization. We complete a rebranding to consolidate our identity as **Beself Brands**.<br>