Introduction

AnteriorBusiness plan SiguienteOur brands (and products)

Última actualización hace 16 días

Introduction

At Beself Brands (), headquartered near Barcelona, we specialize in the manufacturing and distribution of various in-house brands, selling exclusively online, primarily within the European market.

To understand who we are today, it is essential to look back at our journey since the company was founded in 1996. Below are the key milestones in our development:

1996: The founder, Albert, begins selling products from his home, advertising in classified magazines such as Anuntis. Over time, this magazine becomes digitized and evolves into an online sales channel.
2003: With the arrival of eBay, the pioneering platform from the USA, Albert opens his first account and starts selling online, marking the end of Anuntis as a sales channel.
2008: After building relationships with several manufacturers through his previous job, Albert decides to start producing his own products, importing his first container of gardening tools. He rents his first 200 m² warehouse near Barcelona, reaching €300,000 in sales.
2009: Due to growing activity, the company is formally established and launches its first in-house brand, Greencut. The company moves to a 500 m² warehouse, hires 4 employees, and reaches €900,000 in sales.
2011: The company grows again, expanding from 9 to 17 employees and relocating to a 3,600 m² facility in Barcelona. The FitFiu fitness brand is launched, and the European market opens via eBay. Sales reach €3 million.
2013: Our brand McHaus is born.
2017: We move into a new 7,000 m² facility with a team of 34 people. The Playkin brand is launched, and we expand our presence to other marketplaces such as Amazon. Sales reach €17 million.
2019: We expand our facilities to 15,000 m². The team grows to 60 people, and the Beeloom brand is launched, reaching a turnover of €21 million.
2023: With the same team and facilities, we carry out a strategic repositioning aimed at aligning our products, communications, customer service, and teamwork with the core values of our organization. We complete a rebranding to consolidate our identity as Beself Brands.

AnteriorBusiness plan SiguienteOur brands (and products)

Última actualización hace 16 días

At Beself Brands (), headquartered near Barcelona, we specialize in the manufacturing and distribution of various in-house brands, selling exclusively online, primarily within the European market.

To understand who we are today, it is essential to look back at our journey since the company was founded in 1996. Below are the key milestones in our development:

1996: The founder, Albert, begins selling products from his home, advertising in classified magazines such as Anuntis. Over time, this magazine becomes digitized and evolves into an online sales channel.
2003: With the arrival of eBay, the pioneering platform from the USA, Albert opens his first account and starts selling online, marking the end of Anuntis as a sales channel.
2008: After building relationships with several manufacturers through his previous job, Albert decides to start producing his own products, importing his first container of gardening tools. He rents his first 200 m² warehouse near Barcelona, reaching €300,000 in sales.
2009: Due to growing activity, the company is formally established and launches its first in-house brand, Greencut. The company moves to a 500 m² warehouse, hires 4 employees, and reaches €900,000 in sales.
2011: The company grows again, expanding from 9 to 17 employees and relocating to a 3,600 m² facility in Barcelona. The FitFiu fitness brand is launched, and the European market opens via eBay. Sales reach €3 million.
2013: Our brand McHaus is born.
2017: We move into a new 7,000 m² facility with a team of 34 people. The Playkin brand is launched, and we expand our presence to other marketplaces such as Amazon. Sales reach €17 million.
2019: We expand our facilities to 15,000 m². The team grows to 60 people, and the Beeloom brand is launched, reaching a turnover of €21 million.
2023: With the same team and facilities, we carry out a strategic repositioning aimed at aligning our products, communications, customer service, and teamwork with the core values of our organization. We complete a rebranding to consolidate our identity as Beself Brands.