Destination of investment

Acquisition of stock for continuous rotation

Given the speed with which products must be distributed to Beself Brands' online customers and the long replenishment period, it is crucial to have an adequate stock to avoid running out of inventory and being unable to supply the market to meet the sales targets defined in the previous plan.

To expand the offering in France, Portugal, Italy, Germany, and eventually the United Kingdom, it will be necessary to utilize decentralized warehouses to meet delivery deadlines, which will require Beself Brands to increase its stock value.

Restructuring the company's liabilities

Beself Brands aims to become a company with less reliance on financing from credit institutions. To achieve this, part of the received funds will be allocated to restructure its liabilities, while also gradually reducing financial costs.

Investment in technological infrastructure

Enhancing the company’s website as a secondary sales channel, as well as decentralizing warehouses, requires technological investment to ensure appropriate access for Beself Brands’ customers to the offered products, upgrading cybersecurity policies, server adjustments, and the use of cloud solutions, among other investments.

Website development

Due to the competition in the marketplace sector, developing the corporate websites for Beself Brands' five brands, as well as applying artificial intelligence to the customer navigation workflow, requires a highly innovative and large-scale project.

Launch costs for Exchange listing

To ensure Beself Brands' investors can trade their BeTokens in a secondary market, the company allocates €150,000 for registration and launch costs. Once the BeTokens are launched on the secondary market, the company will undertake marketing actions to maintain awareness and interest, facilitating investor trading. Beself Brands will continue working on listing the tokens on additional exchanges as they obtain the necessary regulations, aiming to expand their reach and increase the appeal of the SECURITY TOKEN.

Liquidity to ensure BeToken negotiability

Beself Brands intends to provide its investors with easy buying and selling options in the secondary token market. To achieve this, €500,000 will be reserved to ensure token liquidity.