> For the complete documentation index, see [llms.txt](https://betoken-1.gitbook.io/papers/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://betoken-1.gitbook.io/papers/whitepaper-en/whitepaper/description-of-operations-and-projections/profitability-scaling.md).

# Profitability scaling

## Are you looking for the different scenarios considered?

{% content-ref url="/pages/c11U8QoPsvNXjYQADqYs" %}
[Scenarios - Calculation of profitability](/papers/whitepaper-en/economic-rights/scenarios-calculation-of-profitability.md)
{% endcontent-ref %}

<figure><img src="/files/VZkKhv4ITEEGkZsix1m2" alt=""><figcaption></figcaption></figure>

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**The following key considerations and outcomes should be highlighted:**

1. New investors who hold their tokens at the end of the first year will receive a loyalty bonus (only applicable to new investors) of 10% of their investment, proportional to the number of tokens acquired.
2. The overall total return on dividends distributed to new investors (including the preferred dividend) is **34.6%**. The specific return for each investor will depend on the phase and sale in which the investor acquires their stake, being more profitable for those who participate in **Sale 1** of **Phase 1** and less profitable for those who participate in **Sale 2** of **Phase 2**.
3. Starting from **Year 2**, **50%** of the net profit will be distributed.
4. The equity value of Beself Brands, after the capital increase is paid (€8,099,000), up to the end of the project (€21,184,000), increases by 136%.