BeToken | Papers
BeToken websiteBeself Brands website
EN | Whitepaper
EN | Whitepaper
  • Introduction
    • Disclaimer
    • Executive summary
    • Official documents (PDF)
      • Transparency
  • MARKET PERSPECTIVE
    • Opportunity
    • Growth examples
    • Differentiation
  • ECOSYSTEM
    • Mission and vision
    • Value proposition
    • Identity of the main directors
      • Mireia Calvet Vergés
      • Albert Prat Asensio
      • Toni Diaz
    • Valuation of Beself Brands
  • Whitepaper
    • Executive summary
    • General information
      • Responsibility for content
      • Who is the issuer of the tokens?
      • Corporate structure
      • Token characteristics
    • Business plan
      • Introduction
      • Our brands (and products)
      • Our markets
      • Sales channels (B2C)
    • Project
    • Description of operations and projections
      • Financing requirements
      • Profitability scaling
      • Destination of investment
    • Tokenomics
    • Recurrent audit plan
    • Price of tokens
    • Transmissibility
    • Taxation
  • Investment risk factors
  • Economic rights
    • Investor profitability
    • Loyalty award
    • Profit sharing
    • Scenarios - Calculation of profitability
      • Base scenario
      • Moderate scenario
      • New lines scenario
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En esta página
  • Identity and contact details
  • Origin and main activities
  • A diversified portfolio of brands
  • Location and operations
  • Expansion and new opportunities
  • Experience and market knowledge
  • Growth projections
  1. Whitepaper
  2. General information

Who is the issuer of the tokens?

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Última actualización hace 16 días

Identity and contact details

  • Issuer: Beself Brands, SA

  • Trade name: Beself Brands

  • Website:

  • Registered Office: C/ Blanquers 7-8 – Parcela Valls 43- Tarragona

  • Registration details: Hoja T-47561 Tomo 2847 Folio 5 IRUS: 1000116601650

  • CIF (VAT Number): B65114373

  • Telephone: 877 990 800

  • Email:

Origin and main activities

Beself Brands presents itself as a group of specialised brands that seeks to inspire its customers to discover and live the best within themselves. Beself Brands is dedicated to offering products that enhance people's daily experience in various areas of their lives.

A diversified portfolio of brands

Beself Brands operates through five distinct brands, each designed to meet the specific needs of its customers. These brands focus on key sectors such as fitness, gardening, DIY, home and toys. By offering a wide range of products, Beself Brands ensures that every customer can find what they need to improve their quality of life and enjoy their home to the fullest. The company's strategy is based on an online-only business model, which means that all its products are available for purchase through digital platforms. This approach not only facilitates access to products, but also allows Beself Brands to stay ahead of market trends and adapt quickly to changing consumer needs.

Location and operations

Based near Barcelona, Beself Brands, S.A. is a Spanish company that has established itself in the e-commerce arena. Its strategic location allows it to take advantage of the European market and establish strong connections with partners and customers throughout the region. The company has invested in technology and logistics to ensure that its operations are efficient and effective.

Expansion and new opportunities

Beself Brands intends to take a significant step towards its growth by obtaining financing through the issuance of tokens representing the company's equity stake. This investment will allow the company to initiate an ambitious territorial expansion project and redirect its sales channels. The strategy includes a combination of sales through recognised marketplaces, such as Amazon, Mano a Mano and Maisons du Monde, as well as direct sales through its own websites.

Experience and market knowledge

Beself Brands' extensive experience in international business and online sales is an invaluable asset. The company has accumulated a deep understanding of its target market and the stakeholders involved in its value chain. This understanding enables it to anticipate trends, identify opportunities and adapt to consumer demands effectively.

E-commerce has experienced exponential growth in recent years, and Beself Brands is well positioned to capitalise on this trend. With a focus on studying market trends and continuous improvement, the company strives to offer products that not only meet the needs of its customers, but help them get the best out of themselves in their preferred areas of activity.

Growth projections

With the implementation of its expansion strategy and the exploitation of opportunities in the online retail market, Beself Brands foresees significant growth in the coming years. It is estimated that, by the end of this project, the company will reach net sales of close to 100 million euros. This ambitious target reflects the company's confidence in its business model and in the ability of its brands to resonate with consumers.

www.beselfbrands.com
info@beselfbrands.com