> For the complete documentation index, see [llms.txt](https://betoken-1.gitbook.io/papers/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://betoken-1.gitbook.io/papers/whitepaper-en/ecosystem/identity-of-the-main-directors/mireia-calvet-verges.md).

# Mireia Calvet Vergés

{% hint style="info" %}
**CEO & Digital Leader at Beself Brands** and Co-Founder at Emei Group S.L.\
Barcelona, Spain.

<https://www.linkedin.com/in/%E2%98%85mireia-calvet/>
{% endhint %}

## Professional summary&#x20;

With over ten years of experience in digital and brand management, I am dedicated to leading teams towards creating innovative and sustainable online shopping experiences. As CEO of Beself Brands, I have guided the company's growth and the launch of successful brands such as GREENCUT, FITFIU, MCHAUS and BEELOOM. I am characterised by inclusive leadership, focused on motivation and commitment to excellence, always seeking to anticipate and adapt to market trends to ensure long-term success and sustainability.

## Professional experience

**Emei Group S.L. — Co-Founder**

Driving the development of high-impact digital brands and leading multidisciplinary teams to success..

**Beself Brands — CEO & Digital Leader**

Lead the digital transformation of the company, driving the growth and consolidation of innovative brands. Sell products that set new standards in the market, creating a lasting impact in the online retail sector. Foster an inclusive and motivating organisational culture, aligned with the vision of innovation and quality.

**Beself Brands — COO & Business Development**

Operations management and new business development, with a focus on international expansion and optimisation of internal processes.

**Agroverd Maquinaria y Herramientas S.L. — Marketing Manager**

Development of digital and traditional marketing strategies to increase the visibility and positioning of the brand in its sector.

**Administración de Loterías y Apuestas del Estado — Key Account Manager**

Key account management, implementation of loyalty strategies and new product development.

## Key skills

* Business strategy
* Marketing communication
* Inclusive leadership
* Innovation and digital transformation
* Business development
* Multidisciplinary team management

## Academic background

* **EAE Business School**\
  Master of Business Administration (MBA), Executive MBA\
  2014 - 2017
* **Instituto Superior de Morfopsicología**\
  Postgraduate in Morphopsychology\
  January 2024 - December 2025
* **IESE Business School - University of Navarra**\
  Specialisation Course in Management and Team Leadership\
  2017
* **Universitat de Vic – Universitat Central de Catalunya (UVic-UCC)**\
  Degree in Public Relations, Advertising and Applied Communication\
  2003 - 2008