BeToken | Papers
BeToken websiteBeself Brands website
EN | Whitepaper
EN | Whitepaper
  • Introduction
    • Disclaimer
    • Executive summary
    • Official documents (PDF)
      • Transparency
  • MARKET PERSPECTIVE
    • Opportunity
    • Growth examples
    • Differentiation
  • ECOSYSTEM
    • Mission and vision
    • Value proposition
    • Identity of the main directors
      • Mireia Calvet Vergés
      • Albert Prat Asensio
      • Toni Diaz
    • Valuation of Beself Brands
  • Whitepaper
    • Executive summary
    • General information
      • Responsibility for content
      • Who is the issuer of the tokens?
      • Corporate structure
      • Token characteristics
    • Business plan
      • Introduction
      • Our brands (and products)
      • Our markets
      • Sales channels (B2C)
    • Project
    • Description of operations and projections
      • Financing requirements
      • Profitability scaling
      • Destination of investment
    • Tokenomics
    • Recurrent audit plan
    • Price of tokens
    • Transmissibility
    • Taxation
  • Investment risk factors
  • Economic rights
    • Investor profitability
    • Loyalty award
    • Profit sharing
    • Scenarios - Calculation of profitability
      • Base scenario
      • Moderate scenario
      • New lines scenario
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  • Professional summary
  • Professional experience
  • Key skills
  • Academic background
  1. ECOSYSTEM
  2. Identity of the main directors

Mireia Calvet Vergés

AnteriorIdentity of the main directorsSiguienteAlbert Prat Asensio

Última actualización hace 16 días

CEO & Digital Leader at Beself Brands and Co-Founder at Emei Group S.L. Barcelona, Spain.

Professional summary

With over ten years of experience in digital and brand management, I am dedicated to leading teams towards creating innovative and sustainable online shopping experiences. As CEO of Beself Brands, I have guided the company's growth and the launch of successful brands such as GREENCUT, FITFIU, MCHAUS and BEELOOM. I am characterised by inclusive leadership, focused on motivation and commitment to excellence, always seeking to anticipate and adapt to market trends to ensure long-term success and sustainability.

Professional experience

Emei Group S.L. — Co-Founder

Driving the development of high-impact digital brands and leading multidisciplinary teams to success..

Beself Brands — CEO & Digital Leader

Lead the digital transformation of the company, driving the growth and consolidation of innovative brands. Sell products that set new standards in the market, creating a lasting impact in the online retail sector. Foster an inclusive and motivating organisational culture, aligned with the vision of innovation and quality.

Beself Brands — COO & Business Development

Operations management and new business development, with a focus on international expansion and optimisation of internal processes.

Agroverd Maquinaria y Herramientas S.L. — Marketing Manager

Development of digital and traditional marketing strategies to increase the visibility and positioning of the brand in its sector.

Administración de Loterías y Apuestas del Estado — Key Account Manager

Key account management, implementation of loyalty strategies and new product development.

Key skills

  • Business strategy

  • Marketing communication

  • Inclusive leadership

  • Innovation and digital transformation

  • Business development

  • Multidisciplinary team management

Academic background

  • EAE Business School Master of Business Administration (MBA), Executive MBA 2014 - 2017

  • Instituto Superior de Morfopsicología Postgraduate in Morphopsychology January 2024 - December 2025

  • IESE Business School - University of Navarra Specialisation Course in Management and Team Leadership 2017

  • Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) Degree in Public Relations, Advertising and Applied Communication 2003 - 2008

https://www.linkedin.com/in/%E2%98%85mireia-calvet/