Mireia Calvet Vergés
Professional summary
With over ten years of experience in digital and brand management, I am dedicated to leading teams towards creating innovative and sustainable online shopping experiences. As CEO of Beself Brands, I have guided the company's growth and the launch of successful brands such as GREENCUT, FITFIU, MCHAUS and BEELOOM. I am characterised by inclusive leadership, focused on motivation and commitment to excellence, always seeking to anticipate and adapt to market trends to ensure long-term success and sustainability.
Professional experience
Emei Group S.L. — Co-Founder
Driving the development of high-impact digital brands and leading multidisciplinary teams to success..
Beself Brands — CEO & Digital Leader
Lead the digital transformation of the company, driving the growth and consolidation of innovative brands. Sell products that set new standards in the market, creating a lasting impact in the online retail sector. Foster an inclusive and motivating organisational culture, aligned with the vision of innovation and quality.
Beself Brands — COO & Business Development
Operations management and new business development, with a focus on international expansion and optimisation of internal processes.
Agroverd Maquinaria y Herramientas S.L. — Marketing Manager
Development of digital and traditional marketing strategies to increase the visibility and positioning of the brand in its sector.
Administración de Loterías y Apuestas del Estado — Key Account Manager
Key account management, implementation of loyalty strategies and new product development.
Key skills
Business strategy
Marketing communication
Inclusive leadership
Innovation and digital transformation
Business development
Multidisciplinary team management
Academic background
EAE Business School Master of Business Administration (MBA), Executive MBA 2014 - 2017
Instituto Superior de Morfopsicología Postgraduate in Morphopsychology January 2024 - December 2025
IESE Business School - University of Navarra Specialisation Course in Management and Team Leadership 2017
Universitat de Vic – Universitat Central de Catalunya (UVic-UCC) Degree in Public Relations, Advertising and Applied Communication 2003 - 2008
Última actualización